SEAGATE REINVENTS BACKUP FOR YOUR DIGITAL LIFE

Seagate Technology plc (NASDAQ: STX) today introduced Backup Plus storage devices – its reinvented consumer storage product family that delivers the easiest setup, one-click backup and the ability to save and share your content on Facebook and Flickr.

Seagate® Backup Plus hard drives are newly designed external storage that work interchangeably with both Windows® and Apple® computers and deliver new features to protect, share and save nearly every aspect of one’s digital life. These products come loaded with the new hassle-free Seagate Dashboard software for one-click local backup making it easier than ever to eliminate excuses or apprehensions about backing up one’s most valuable digital content. Seagate Backup Plus products are the world’s first external hard drives to provide backup for content on social networks, such as Facebook and Flickr. Storing a local duplicate copy of photos from social networks is now as easy as backing up files on your computer. Seagate Backup Plus will provide the peace of mind that every aspect of one’s digital life is safe from loss.

 Backing up data is an absolute necessity that many people put off until after it’s too late. According to a 2011 study by Parks Associates less than one-quarter of the households in the survey have a weekly backup plan for their systems and only 4% are diligent enough to manually perform a backup on a daily basis.

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“The idea of providing a backup of photos and videos from Facebook is an interesting one, which I believe may help people come to realize the importance of maintaining multiple copies of any digital asset regardless of where it is stored,” said Brett Sappington, director of research for Parks Associates. “Social media has become a massive repository for personal digital content, and most consumers have not likely considered the possibility of losing access to those shared memories.”

Seagate Backup Plus hard drives featuring the new Seagate Dashboard backup software remove the barriers to performing backup and content preservation by making it as easy as possible. With just a click of an icon, computer

files are replicated onto a Backup Plus drive. The Seagate Dashboard included on Backup Plus also provides a single click path to Save (download) and Share (upload)personal photos and videos on Facebook and Flickr.

According to a recent survey commissioned by Seagate and conducted online by Harris Interactive from May 22-24, 2012, more than half (54%) of U.S. adults personally have and/or know someone who has lost files. Over one-quarter (27%) of U.S. adults personally have lost files and found that it was upsetting for them. While almost all (97%) of those surveyed were identified as computer owners; only 11% have a continuous backup plan and only 10% have a daily backup plan.

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“Backing up needs to be an essential part of everyone’s digital life. Nearly everything that is dear to us is now in a digital format; from tax documents, to emails, to family photos and video, many of these files cannot be recreated in the event of an accidental loss or system failure,” said BanSeng Teh, senior vice president and managing director, Asia Pacific and Japan. “Seagate is in the business of keeping digital content and files protected in every aspect, whether it is in the cloud, stored on PC or with our external consumer products. Backup Plus is a product that eliminates the barriers to protecting these digital assets. The new Dashboard delivers a simple and complete backup experience with the added benefit of saving photos and video stored on Facebook and other social networks.”

A Versatile Storage Device

In 2010, Seagate adopted the Universal Storage Module (USM®) standard, which enables consumers to easily add the newest Mac® and PC connection capabilities to their Seagate storage product even if these technologies are introduced later. To add yet another level of versatility, Seagate has introduced a way to have the company’s external storage products work cross-platform with both Mac® and Windows® operating systems without reformatting.

Seagate Backup Plus Storage

Available immediately through select retailers and resellers in the Philippines, Seagate Backup Plus portable drives will initially be offered in 500GB and 1TB capacities.

This new family of drives will come in red, blue, silver and black with a manufacturer’s suggested retail prices of PHP 4,100 (500GB) and PHP 5,495 (1TB).

 About Seagate

Seagate is a worldwide leader in hard disk drives and storage solutions. Learn more at http://www.seagate.com.

© 2012 Seagate Technology LLC. All rights reserved. Seagate, Seagate Technology, the Wave logo, are trademarks or registered 3trademarks of Seagate Technology LLC or its affiliates in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners. When referring to drive capacity, one gigabyte, or GB, equals one billion bytes and one terabyte, or TB, equals one thousand billion bytes. Your computer’s operating system may use a different standard of measurement and report a lower capacity. In addition, some of the listed capacity is used for formatting and other functions and will not be available for data storage. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features, and application software. Seagate reserves the right to change, without notice, product offerings or specifications.

 

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